3 Ways to Increase Your Business Authenticity


Authenticity in Business

Authenticity is one of those buzz words that you may skip over because it’s been so overdone. But that one word captures whether a brand or business is consistently real. When your business is authentic, your true personality shines in your marketing, your business practices and in the response your clients have to interacting with you.

People know when someone is authentic and real, or full of empty promises.

So, how does you become authentic, especially as a solopreneur?  When you show up in your business and let your unique personality inform everything, you naturally attract a tribe who relates to you and who will hang on your every word, ready to purchase your products. Once your audience knows more about you and likes what you represent, they become loyal customers (provided you deliver what you promise).

Let’s check your authenticity levels:

1. Do you prefer to be honest or to spin a story? No one likes to find themselves in the center of a scandal or on the receiving end of a tongue-lashing from an irate customer but your level of honesty will greatly dictate how customers react. If you’re honest about a mistake, customers will likely understand. If you start spinning a story and seem to distance yourself from the problem, they may see you as uncaring and only out to make money. Which is the real you? Let that shine through, even if you have to take a hit because a mistake was your fault.

2. Do you truly care about your audience or do you just want to make a buck? Customers are smart; they will know and will call you out on bad experiences related to your brand. Caring about your customers means you make their buying process as smooth as possible. It also means creating products and service packages that solve their problems. This adds a human (aka authentic) touch to their experience which can lead them to becoming loyal customers.

3. Have you identified your core values and mission statement? Both of these items are important cornerstones to your business. Who do you want to help and how do you plan to do that? What core values are most important to you? How will you express those core values to your clients and customers? Incorporating these values into your business attracts your tribe and contributes to a heartfelt experience.

In the end, authenticity involves being your true self, not developing a persona that you think your ideal clients want to see. You’re not an actor taking on different roles nor are you a politician spinning stories to gain votes. You’re a business owner cultivating a business based on truthfulness and by earning your clients’ trust. The quickest way to do that is to be your authentic self by sharing the good and the bad with your ideal audience.

Rejuvenate Your Mind and Business with My Latest Online Course,

Mindset Reset

Mindset Reset Title Slide

If you’re in a funk with your business and wondering why you’re working so hard when people are ungrateful or not buying, it’s time for a Mindset Reset.

This is my newest 4-lesson online course where you learn to identify everything and everyone that brings you down; count your blessings every day; learn to love the real you and let her shine; and give your business a makeover so you can fall in love with it all over again. Each lesson contains an Action Plan to encourage forward momentum and a Checklist to help keep you organized. I have also created 4 new meditations that are yours to keep and listen to as often as possible!

My new coaching practice is called Empowered Way Coaching.

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If you are a Womanpreneur and you need help with your branding, marketing, pricing or Signature System, then I can help.

Please visit Empowered Way Coaching to schedule a free, 30 minute call with me. Let’s get your business rocking!

A New Way to Heart Dance


Instead of having guests on the Heart Dancing Radio Show, I decided to teach on various topics, using mindfulness concepts as a foundation. I also created guided meditations to support each lesson. The topics I chose to explore may seem random (money, fear of flying, and focus), but underneath each one lies a current of fear. And fear is what I want you to embrace and love.

As you dive deep into this information and incorporate the meditations into a daily practice, you will discover your interior world shifting and opening. You may also find that you are calmer, more peaceful and less reactive. Whatever the benefits are, please enjoy these next episodes made with my heart full of love and light.

Money Magic

The concept of money has been abused, judged and manipulated ever since it was first conceived. Money and power are forever linked together in cultural beliefs and patterns. Those with money have influence. Those without money are faceless and unimportant.

Where do you fall on the scale of money, importance and power? How does that make you feel about yourself? Are you afraid of money or what its disappearance could do to you?

I have had my own struggles with money and often fell into the trap of judging myself when my bank account balance was low. Punishing myself for my misdeeds (did I really need that pair of shoes) kept me from seeing the real issue I had with money. It was always based on fear and judgment.

Judgment and fear always cloud your view of yourself. Neither one helps you grow or evolve into a better person.

It wasn’t money’s fault that I indulged in buying impulsively. Just because my bank balance dipped dangerously low to being overdrawn wasn’t because of my lack of a making six figure income. Money was not treating me unfairly or shunning my efforts to become wealthy.

No matter how hard I tried to assign blame, it wasn’t money’s fault.

The outside forces that shaped my thoughts, beliefs and attitudes about money were just signposts on my journey. When I finally woke up and realized that the real journey happened in my interior world (shaped by my thoughts and beliefs), I regained my power of choice. From that point of power, I made different choices and changed my Money Story.

Fear is no longer an active force in my money relationship. I found another way to be with money and I want to share it with you.

The Power to Choose

When you look at your beliefs and attitudes about money, do they support your growth or encourage your fear? It is crucial that you identify what you believe so you can change them.

Cultural money myths and beliefs support the ideas of limitation, lack and competition. If you fail, fear becomes your companion. If you succeed, fear is still your shadow because you can always misstep. Money becomes the enemy and you are its victim.

There is a different way to be with money. Disregard the cultural myths around money and see it for what it is: ENERGY.

Money is simply the exchange of energy. When you use your debit card or cash to buy something, you are exchanging energy for something of value (which is also energy).

When you don’t have enough money for something you want, it’s because you don’t have that amount of energy to exchange. No guilt, shame or judgment. And definitely — NO FEAR!

If you want that thing badly enough, you’ll figure out a way to increase your energy levels to be able to enter into the exchange. Simple, right?

An easy way to remember that money = energy is this: MONEY is MOwn Natural Energy Yield. When you produce a service or product, that is your yield. When you pay with what you have produced, that is because of your yield. If your yield is less than what you want, then produce more. It’s all energy!

There is one more step in the process.

Mindfulness and Money 

Mindfulness is a way to reconnect with life by staying in the present moment. No judging. No expectation. Just pure and simple being.

Guided meditations clear the clutter of the mind, establish connection to a greater source and align your body, mind and spirit.

The combination of both of these practices, focused on the energy of money, creates a powerful synergy. Introducing: The Money Magic Meditation.

As you are guided into a deep place in yourself, you will see money from a new perspective.

This meditation should only be played when you are not driving or operating any kind of equipment. Ideally, you should be in a quiet room where you will not be disturbed for one hour. Have a journal or pad handy to make a note of the insights you receive during the meditation. What you may discover will surprise you!

Listen often and notice your beliefs and attitudes shift around the concepts of wealth and money. As you beliefs change, so will your actions. As you make different choices, your money story will grow and evolve. Almost like magic!

It’s just another step in the Heart Dance!

P.S. To learn more about me, please visit KathrynEriksen.com. Let’s dance together!